Questions to guide good practice
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How is your press distinctive? Does your branding express your values and/or the interests of your target audience?
- Have you considered whether using unconventional or experimental approaches to publishing might help communicate the distinctivenss of your press?
- Could you borrow reputation from other existing organisations -- academic assocations for example?
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How can other scholars in your academic community support your work, for example via endorsements, or publishing with you?
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How might you offer your authors a publishing experience that is richer or more personal than offered by mainstream academic publishers? Do you have the capacity to do so, consistently?