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Key issues

While the details of the production process may vary across publishers, the core stages are often the same. The NUP Toolkit provides a good overview of these stages, from submission to the idealised point of ‘handover’ from a commissioning editor to a production manager, to the final author sign off. Along the way it covers copy editing processes, copy editing, typesetting and management of proofs.

Some smaller and academic-led presses combine the roles of commissioning editor and production manager. If resources allow, considering dividing this work can help avoid all press members having to learn all the processes and skills involved in book production. 

Many smaller and academic-led presses outsource copyediting and typesetting to external companies or freelancers. As the NUP Toolkit notes

outsourcing the entire editorial and production workflow can be a very effective approach, as it means that in-house staff can be kept quite lean and they can focus on the overall press management tasks that cannot be outsourced.

It suggests that with these tasks outsourced, a full-time production manager usually oversee around 30-40 monographs per year. A task that often remains in house is quality control including (a) formal quality control (checking references, typography, Digital Object Identifiers , etc.) by the editorial office and (b) content assessment by section editors and reviewers.  

The Cookbook provides advice for publishers wishing to keep some or part of the production process in-house, outling several production workflows that involve varying degrees of standardisation. Some may be useful to publishers to consult even if much of the production process is outsourced: for example, tasking authors with preparing manuscripts for print by providing them with guidelines, templates and/or access to online resources.

For typesetting, many publishers use In-Design by Adobe. In principle, this can be used by anyone, however there is a relatively steep learning curve involved in beyond a proficient In-Design user, for someone without prior production experience. It is also a commercial piece of software, which comes with costs unless a publisher has access to an institutional subscription. 

Managing workflow 

Many smaller and academic-led presses produce a relatively small number of books per year. If publishing volumes remain low, then ad hoc tools to assist in the workflow management process can suffice – shared spreadsheets, documents or standard project management tools for example. 

However, if the press intends to publish more than a handful of books yearly, then managing the production workflow can become more challenging. There is no set tipping point, but if a publisher has a small team, publishing above say 10 books per year, then a more structured approach to workflow management may be required. 

In such cases, presses may wish to consider using software specifically designed to help coordinate the editorial, production and dissemination process. 

Open Monograph Press (OMP) is perhaps the most prominent workflow management tool within the Open Access book publishing community. It was created by the the Public Knowledge Project (PKP), which also designed the widely used Open Journal Systems. It is an online publishing platform for monographs and edited volumes. It manages the editorial and production workflow: submissions, editor assignments, reviewers, indexers, etc. It also has a range of features to help publishers manage the wider metadata management process. As X writes, “OMP is one of very few open-source tools that produce the trade-industry standard ONIX metadata” (Mind the Gap, p. 60).

Standardising and automating parts of the production process

Recent years have seen an increasing number of tools designed to enable publishers to standardise parts of the production process. The benefits of such tools can be significant, potentially reducing long terms costs and improving the efficiency of a publishing operation. Smaller and academic-led presses should carefully consider the resources required to fully implement such processes and tools. These can range from skills that need to be acquired to developer support. The ultimate efficiency benefits may justify an initial investment, both of time and financial resources, however it is vital that a new publisher, or publisher wishing to change its processes, has a realistic plan to implement such an approach. 

Cookbook provides relevant resources in Section 3.6 on “Automation”. It discusses multiple options and approaches, such as presses accepting only camera-ready copies (CRC) or full in-house conversion of books from different editable formats such as Word to outputs such as PDF, EPUB etc, as well as using systems such as LaTeX

Mind the Gap, an open source software guide, has an overview of useful tools that publishers may wish to consider. These include:  

  1. Ketida (formerly Editoria): an editing, reviewing and workflow system initially developed by Coko in partnership with the Editoria community. It iis a web-based tool for producing scholarly monographs in both print and ebook forms. Paged.js (CSS-based typesetter) is available for print production. 

  2. Electric Book: a typesetting and publishing tool for print PDF, digital PDF, EPUB, website, and app versions of books. 

  3. Fulcrum: the University of Michigan Library’s ebook hosting, preservation, and media integration platform that allows integration of multimedia elements into a book. It is also a platform for ebook collections. 

  4. Manifold: a publishing system designed by the University of Minnesota Press and the CUNY Graduate Center. It is a collaborative and web-based tool for commenting, annotating, and revising books. 

  5. Pressbooks: a web-based book editing and production system that exports in multiple formats: ebooks, webbooks, print-ready PDF, and various XML types mostly used for open textbook and open educational resources. 

  6. RUA: a book publishing workflow management application developed by Ubiquity Press. It is a book workflow system handling submission of proposals and manuscripts, peer review, and the entire production and publication process.

  7. Scalar: an open source, web-based publishing software from the University of Southern California's Alliance for Networking Visual Culture that allows for creating multi-media online publication

Another resource that has received increasing attention in recent years is PubPub, built and maintained by the Knowledge Futures Group. It is a platform particularly well suited to working with online versions of books, and includes collaborative editing functionalities that make it a useful resource for communities or groups working together on publications. It also makes the management of Digital Object Identifiers (DOIs) more straightforward than is often the case for publishers, providing books with a permanent stable link. 

Printing hard copies

There is sometimes an assume that Open Access books can mean digital only books. However, for many smaller and academic-led presses, ensuring that hard copies of their books are availble is a key priority. Sometimes this is because of a commitment to the book as a form, as well as a recognition that many readers prefer using printed to digital books. However, there are also pragmatic considerations: printing hard copies makes it possible to generate sales revenue which, even if unlikely to wholly cover a publisher's costs, can make up a substantial part of its revenue mix.

Many Open Access publishers use print-on-demand publishing services to produce hard copies of their books. In print-on-demand publishing, book copies are not printed until they are bought, and are then either shipped directly to the customer from the printer, or sent rapidly to the intermediary to then be sent on.

this model eliminates the need for large print runs, which not only involves a high up front cost, but also risks multiple copies of a book being produced, which then need to be sold in order for the financial outlay to be recouped. Some publishers generate additional sales revenue from the sale of books in additional digital formats, while providing at least some versions freely available as Open Access texts.

 

https://bookstack.openbookcollective.org/books/07-revenue-models/page/book-sales