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Developing a Marketing Strategy  Marketing in the landscape of open access publishing faces several significant challenges. First, many small open access publishers face limited resources, including tight budgets and staffing constraints, which can hinder the...

Some examples of how different small and academic-led presses describe their marketing strategies. Mattering Press writes: Our primary marketing activity focuses on social media,  and Twitter in particular. For some books, we create custom marketin...

Who is your target audience? Have you defined and understood the specific audience you want to reach with your open access publications? What are the unique selling points of your open access publications? What makes them attractive and valuable to re...

OBC Outreach Strategy blog: Building Effective Outreach Strategies for Open Access Book Initiatives: Lessons Learned from the Open Book Collective Business Models for OA Books Cookbook, chapter 3.13-3.15 JISC NUP Toolkit, Marketing Jis...