14. Marketing
Developing a marketing strategy to effectively promote publications and enhance their impact in the scholarly landscape.
Key issues
Developing a Marketing Strategy Marketing in the landscape of open access publishing faces seve...
Case Studies
Some examples of how different small and academic-led presses describe their marketing strategies...
Question to guide good practice
Who is your target audience? Have you defined and understood the specific audience you want t...
Resources
OBC Outreach Strategy blog: Building Effective Outreach Strategies for Open Access Book Initi...