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14. Marketing

OBC Outreach Strategy blog: Building Effective Outreach Strategies for Open Access Book Initi...

Updated 5 months ago by Izabella Penier

Question to guide good practice

14. Marketing

Who is your target audience? Have you defined and understood the specific audience you want t...

Updated 5 months ago by Izabella Penier

Case Studies

14. Marketing

Some examples of how different small and academic-led presses describe their marketing strategies...

Updated 5 months ago by Izabella Penier

Key issues

14. Marketing

Developing a Marketing Strategy  Marketing in the landscape of open access publishing faces seve...

Updated 5 months ago by Izabella Penier

Key issues

13. Archiving and Preservation

Archiving and preservation are not synonymous. ‘Archiving’ refers to the practice of placing file...

Updated 7 months ago by Izabella Penier

Resources

13. Archiving and Preservation

JISC NUP Toolkit “Options for OA material preservation” Good, Better, Best report Digital Pre...

Updated 7 months ago by Izabella Penier

Question to guide good practice

13. Archiving and Preservation

As a minimum, are you making sure that you are making multiple copies safe in multiple location...

Updated 7 months ago by Izabella Penier

Case Studies

13. Archiving and Preservation

At mediastudies.press, Portico and CLOCKSS are used for the preservation of PDF titles punctum...

Updated 7 months ago by Izabella Penier

Acknowledgements

01. About the toolkit

The development of this guide was led by Izabella Penier and Joe Deville, with additional input f...

Updated 9 months ago by Izabella Penier

Key issues

08. Copyright and licensing

There are a number of resources written with authors in mind that are nonetheless useful for pu...

Updated 1 year ago by Izabella Penier

Introduction: A guide of guides

01. About the toolkit

Recent years have seen something of a flourishing Open Access presses, often being set up to serv...

Updated 1 year ago by Izabella Penier

Radical Open Access Collective

02. Key resources and sources

Radical Open Access Collective Information Portal. https://radicaloa.disruptivemedia.org.uk/resou...

Updated 1 year ago by Izabella Penier

Case studies

12. Dissemination and discoverability

Digital dissemination Helsinki University Press and Stockholm University Press: both use Ubi...

Updated 1 year ago by Izabella Penier

Key issues

12. Dissemination and discoverability

Just because Open Access books are digital does not mean that they can necessarily be found. In t...

Updated 1 year ago by Izabella Penier

Case studies

11. Metadata management

The Thoth metadata manager is presently being used in production by a number of small/scholar...

Updated 1 year ago by Izabella Penier

Key issues

11. Metadata management

Metadata consists of descriptive information about a publisher’s book titles. This ranges from in...

Updated 1 year ago by Izabella Penier

Resources

10. Production

NUP Toolkit, Production Cookbook, Chapters 3.6, 3.7 Business Models for OA books ...

Updated 1 year ago by Izabella Penier

Case studies

10. Production

punctum books undertakes almost all production and post-production in-house, but occasionally u...

Updated 1 year ago by Izabella Penier

Key issues

10. Production

While the details of the production process may vary across publishers, the core stages are often...

Updated 1 year ago by Izabella Penier

Resources

09. Editorial

NUP Toolkit, Publishing Books  Cookbook, chapter 3.2 Association of University Pres...

Updated 1 year ago by Izabella Penier