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14. Marketing

OBC Outreach Strategy blog: Building Effective Outreach Strategies for Open Access Book Initi...

Updated 10 months ago by Izabella Penier

Question to guide good practice

14. Marketing

Who is your target audience? Have you defined and understood the specific audience you want t...

Updated 10 months ago by Izabella Penier

Case Studies

14. Marketing

Some examples of how different small and academic-led presses describe their marketing strategies...

Updated 10 months ago by Izabella Penier

Key issues

14. Marketing

Developing a Marketing Strategy  Marketing in the landscape of open access publishing faces seve...

Updated 10 months ago by Izabella Penier

Key issues

13. Archiving and Preservation

Archiving and preservation are not synonymous. ‘Archiving’ refers to the practice of placing file...

Updated 1 year ago by Izabella Penier

Resources

13. Archiving and Preservation

JISC NUP Toolkit “Options for OA material preservation” Good, Better, Best report Digital Pre...

Updated 1 year ago by Izabella Penier

Question to guide good practice

13. Archiving and Preservation

As a minimum, are you making sure that you are making multiple copies safe in multiple location...

Updated 1 year ago by Izabella Penier

Case Studies

13. Archiving and Preservation

At mediastudies.press, Portico and CLOCKSS are used for the preservation of PDF titles punctum...

Updated 1 year ago by Izabella Penier

Acknowledgements

01. About the toolkit

The development of this guide was led by Izabella Penier and Joe Deville, with additional input f...

Updated 1 year ago by Izabella Penier

Key issues

08. Copyright and licensing

There are a number of resources written with authors in mind that are nonetheless useful for pu...

Updated 1 year ago by Izabella Penier

Introduction: A guide of guides

01. About the toolkit

Recent years have seen something of a flourishing Open Access presses, often being set up to serv...

Updated 1 year ago by Izabella Penier

Radical Open Access Collective

02. Key resources and sources

Radical Open Access Collective Information Portal. https://radicaloa.disruptivemedia.org.uk/resou...

Updated 1 year ago by Izabella Penier

Case studies

12. Dissemination and discoverability

Digital dissemination Helsinki University Press and Stockholm University Press: both use Ubi...

Updated 1 year ago by Izabella Penier

Key issues

12. Dissemination and discoverability

Just because Open Access books are digital does not mean that they can necessarily be found. In t...

Updated 1 year ago by Izabella Penier

Case studies

11. Metadata management

The Thoth metadata manager is presently being used in production by a number of small/scholar...

Updated 1 year ago by Izabella Penier

Key issues

11. Metadata management

Metadata consists of descriptive information about a publisher’s book titles. This ranges from in...

Updated 1 year ago by Izabella Penier

Resources

10. Production

NUP Toolkit, Production Cookbook, Chapters 3.6, 3.7 Business Models for OA books ...

Updated 1 year ago by Izabella Penier

Case studies

10. Production

punctum books undertakes almost all production and post-production in-house, but occasionally u...

Updated 1 year ago by Izabella Penier

Key issues

10. Production

While the details of the production process may vary across publishers, the core stages are often...

Updated 1 year ago by Izabella Penier

Resources

09. Editorial

NUP Toolkit, Publishing Books  Cookbook, chapter 3.2 Association of University Pres...

Updated 1 year ago by Izabella Penier