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Key issues
Archiving and preservation are not synonymous. ‘Archiving’ refers to the practice of placing files in safe-keeping somewhere aside from the publisher’s local storage, which is a means to ensure the content continues to be available even if the publisher’s serv...
Case Studies
At mediastudies.press, Portico and CLOCKSS are used for the preservation of PDF titles punctum books uses the Internet Archive and Thoth Archiving Network OBP titles are preserved in the UK legal deposit libraries at the British Library, and with OpenEdit...
Question to guide good practice
As a minimum, are you making sure that you are making multiple copies safe in multiple locations? Does your press have a plan in place to preserve long-term access to their publications? Are you familiar with Open Access mandates, including those in the ...
Resources
JISC NUP Toolkit “Options for OA material preservation” Good, Better, Best report Digital Preservation Handbook, 2nd Edition, https://www.dpconline.org/handbook, Digital Preservation Coalition © 2015.
Key issues
Developing a Marketing Strategy Marketing in the landscape of open access publishing faces several significant challenges. First, many small open access publishers face limited resources, including tight budgets and staffing constraints, which can hinder the...
Case Studies
Some examples of how different small and academic-led presses describe their marketing strategies. Mattering Press writes: Our primary marketing activity focuses on social media, and Twitter in particular. For some books, we create custom marketin...
Question to guide good practice
Who is your target audience? Have you defined and understood the specific audience you want to reach with your open access publications? What are the unique selling points of your open access publications? What makes them attractive and valuable to re...
Resources
OBC Outreach Strategy blog: Building Effective Outreach Strategies for Open Access Book Initiatives: Lessons Learned from the Open Book Collective Business Models for OA Books Cookbook, chapter 3.13-3.15 JISC NUP Toolkit, Marketing Jis...